Hello Everyone !
I have Spanish and Italian roots, so am very European! I am the Director of Public Relations and Events for the Swiss brand CHARRIOL. Although I studied modern languages, I have always been fascinated by the world of watchmaking and was already a huge fan of the brand before I met its founder Philippe Charriol. I’m also the mother of two beautiful children, a boy and a girl, whom I love and support.
As international Director of Public Relations, I try to make the CHARRIOL image shine through involvement in events such as the Cannes Festival, the Monaco Festival and the CHARRIOL Ladies Polo Cup (with polo matches exclusively for women!), or through our partnership with the Romy Schneider and Patrick Dewaere Award celebrating bright new talent in French cinema. Being passionate about cinema and theatre, I instigated the partnership with this prestigious award. During my studies at the Cours Florent, a renowned drama school in Paris, Francis Huster was one of my teachers. Today he is one of the ‘friends of the brand.’
VIPs regularly choose to accessorise with the CHARRIOL collection of watches, jewellery, bags and sunglasses. The brand is well loved by TV and weather presenters, journalists, bloggers, athletes, actors and more. We are also involved with sporting events such as motor racing, Philippe’s great passion. He drives his own racing car: the Charriol SF10, created by French designer Yacouba.
I created the Ladies CHARRIOL Polo Cup concept: polo matches for women only. These tournaments take place in beautiful locations such as snowy Megève or the Bagatelle and Chantilly polo grounds in Paris, in Deauville where CHARRIOL is the official timekeeper, in Saint-Tropez on the Côte d’Azur, Geneva in Switzerland and Sotogrande in Spain.
Building on this success, I plan to extend the concept to other international locations, like Asia, the Middle East and the USA.
CHARRIOL is proud to be associated with this challenging and elegant sport which puts women in the spotlight and which reflects our motto – l’art de vivre la difference (the art of living the difference) – with a feminine touch! I am a loyal supporter of my many all-female polo teams. The numbers are growing all the time and the players are getting younger and younger!
Through my role as brand ambassador, I develop strategic promotional concepts, always based on the values of glamour and femininity and aimed at promoting CHARRIOL’s image in places where the brand is less well known.
In addition, I am involved in various charitable activities. For many years, the brand has supported the Swiss Red Cross, and more recently the Graduate Women International Association and Action Innocence as well. I love supporting women’s causes, which is why I have set up a partnership with the magazine Rose that helps women affected by cancer to feel good about themselves.
I am committed to giving and doing as much as I can to support causes that are close to my heart.
Read about all my latest news, discoveries, inspirations and daily life on this blog.
Till next time!